Myriad’s Best Practices for Recording Video

October 31st, 2022 | Abby Kruse King & Luke Roth

Any marketer worth their salt will tell you: video is one of the strongest ways to put a spotlight on your business in the digital age. You can use video to authentically demonstrate your value proposition, share information & ideas, and personally connect with both clients and prospects – without even being in the room with them. Before you start filming your big debut, take a second to read these best practices Myriad has gathered for making top-notch videos!

Equipment (Links Provided Are Examples)


  • Microphones should be placed 10 inches away from your mouth.
  • If recording on phone, it should sit no further than three feet away.
  • Avoid sitting near large appliances (vents, air conditioners, etc.)
  • Avoid rooms with echo.
  • Perform vocal warm-ups before recording.
  • Record and playback a 10 second audio clip as a test before beginning..
  • Avoid chairs that make a lot of noise. (Wheels, swivels, squeaky screws, “sighing” cushions, etc.)


  • Avoid florescent lights!
  • Utilize lamps if natural sources of light aren’t available.
  • Record facing a window for natural light.
  • If recording on a phone, tap and hold the screen on the main subject – you!

Framing & Backdrops

  • If recording on a phone, do not zoom in. It causes pixelation.
  • Follow the Rule of Thirds: Imagine a 3X3 grid and place your subject (you) in the middle of the frame.
  • Avoid bright white backgrounds.
  • Try to position yourself in front of a window.
  • De-clutter your backdrop before filming.
  • Film a test video to be aware of your shadow – make sure it’s not too distracting.
  • Make sure the windows are in front of you and not behind.


  • Film in landscape mode. For phone users, turn it horizontally (landscape mode) before filming.
  • Prepare a script or an outline beforehand. Myriad can help source ideas and generate scripts!
  • When you have a particular target for video length, use this website to estimate timing. Reading your script out loud with a stopwatch is a good idea, too.


  • Rehearse your script several times before filming, aiming to come off both professional and casual.
  • Remember to SMILE.
  • Look directly at the camera.
  • Keep still while filming. If standing, plant your feet – no swaying.
  • Sit or stand straight with your shoulders back.
  • Natural hand movements are okay, but be wary of fidgeting/overdoing it.

Clothing to Avoid

  • Clothes that blend in with the background.
  • Crazy or eccentric patterns (stripes, polka dots, plaid).
  • Shiny fabrics.
  • All-white or all-black colors.
  • Noisy or distracting accessories (ie, clinking jewelry).

If you want to make a video but don’t know quite where to start, Myriad can help! E-mail to learn more about how we can help you with video content generation, written scripts, and pre-production management.