The Alphabet Soup of SEO

November 28th, 2022 | Abby Kruse King

SEO - a digital marketing buzzword (for good reason)!

There’s a lot of talk in the financial business about Search Engine Optimization (SEO). But what exactly does it mean? And what the heck is a SERP? Whatever does a GMB do? Myriad’s here to help you demystify the alphabet soup of SEO. Use this guide below when you come across an unfamiliar term related to digital marketing.

SEO: Search Engine Optimization. When someone searches ‘your business’ + ‘my area,’ how long does it take for your business to appear? If you are search engine optimized, it should be on or close to the first page.

SERPS: Search Engine Results Page

Meta Descriptions: An HTML tag that summarizes a webpage’s content.

GMB: Google My Business

Ranking: A website’s position in the search engine results page.

Traffic (organic): The breakdown of users who found your site organically.

Crawl: The process of finding new or updated pages to add to Google results.

Keyword: Words or phrases describing your product that you choose to help determine when and where your ad can appear.

Backlink: Links from one website to a page on another website.

Alt tag: The written copy that appears in place of an image on a webpage in the event the image fails to load.

Sitemap: A file where you provide information about pages, videos, and other files on your site, and relationships between them.

Domain: The form of your organization’s name on the web and a standard internet suffix such as .com or .edu.

SSL Certificate: A digital certificate that authenticates a website’s identity and enables an encrypted connection. SSL stands for Secure Sockets Layer.

Don’t worry – you don’t have to memorize these terms all at once! These are simply here to help you further navigate the digital marketing world. Myriad can help you too. Contact to start optimizing your place on the search results page!